Last Updated: April 20, 2025

Serenity Hospice Homes (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, [Insert Website Address] (the “Website”). Please read this Privacy Policy carefully. By using our Website, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information from you:

Personal Information (Personally Identifiable Information – PII): This includes information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. This may include your name, email address, phone number, postal address, IP address, browsing history, and any other information you voluntarily provide to us through contact forms, email inquiries, or other communication channels.

Non-Personal Information: This includes information that does not directly identify you. This may include aggregated data, demographic information, browser type, operating system, referring website, pages you visited on our Website, the time and date of your visit, and other anonymous statistical data related to your use of our Website.
Cookies and Similar Technologies: We may use cookies, web beacons, and other similar technologies to collect information about your browsing activities on our Website. Cookies are small text files that are stored on your device when you visit a website. They help us remember your preferences, understand how you use our Website, and improve your user experience. You can control the use of cookies at the individual browser level.

2. How We Use Your Information

We may use your information for the following purposes:

• To Respond to Your Inquiries: If you contact us through our contact forms or via email, we will use your personal information to respond to your questions, requests, or concerns.
• To Provide Information About Our Services: We may use your contact information to send you information about our hospice care services, updates, resources, and other relevant information that we believe may be of interest to you. You can opt-out of receiving these communications at any time (see Section 6).
• To Improve Our Website: We analyze non-personal information and information collected through cookies to understand how users interact with our Website, identify trends, and improve its content, functionality, and user experience.
• For Internal Operations: We may use your information for internal administrative purposes, such as data analysis, auditing, and improving our services.
• To Comply with Legal Obligations: We may process your personal information to comply with applicable laws, regulations, legal processes, or governmental requests.
• For Safety and Security: We may use your information to help maintain the safety, security, and integrity of our Website and our services.

3. Disclosure of Your Information

We may disclose your information to the following categories of recipients:

• Our Affiliates and Service Providers: We may share your information with our affiliated entities and third-party service providers who assist us in operating our Website, providing our services, and conducting our business (e.g., website hosting, email marketing, analytics providers). These service providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
• Legal Authorities: We may disclose your information to law enforcement agencies, government bodies, or other legal authorities if required to do so by law or in response to a valid legal request, such as a court order or subpoena.
• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or other business transaction, your information may be transferred to the acquiring entity or other third party involved.
• With Your Consent: We may disclose your personal information to third parties with your explicit consent.

4. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, or as required by applicable laws and regulations. The specific retention period may vary depending on the type of information and the purpose of processing.

5. Security of Your Information

We take reasonable and appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include [Specify the security measures you implement, e.g., encryption, firewalls, secure servers, access controls]. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If we collect Protected Health Information (PHI) as defined under HIPAA, we will comply with the HIPAA Privacy and Security Rules.

6. Your Rights and Choices (Depending on Your Location)

Depending on your state of residence, you may have certain rights regarding your personal information. While Minnesota currently does not have a comprehensive state privacy law, we extend the following choices to all users:

• Access and Correction: You may have the right to request access to the personal information we hold about you and to request that we correct any inaccurate or incomplete personal information.
• Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions included in those emails or by contacting us directly.
  Cookie Preferences: You can manage your cookie preferences through your browser settings.
• For California Residents:If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
• Right to Know: You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the purposes for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the categories of personal information that we have sold or shared about you.
• Right to Delete: You have the right to request that we delete personal information that we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale or sharing of your personal information. We do not currently “sell” your personal information as defined under the CCPA.
• Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to direct us to only use your sensitive personal information for limited purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your rights under the CCPA (if applicable to you as a California resident), please contact us using the contact information provided in Section 9. We will respond to your request within the timeframes required by law. We may need to verify your identity before processing your request.

7. Cookies and Similar Technologies

Types of Cookies We Use: We may use session cookies (temporary cookies that expire when you close your browser) and persistent cookies (cookies that remain on your device for a longer period). We may also use first-party cookies (set by our Website) and third-party cookies (set by third-party domains).

Purpose of Cookies: We use cookies for various purposes, including:

• Essential Cookies: These cookies are necessary for the operation of our Website and enable you to navigate it and use its features.
• Performance/Analytics Cookies: These cookies collect information about how you use our Website, such as which pages you visit most often and if you encounter any errors. This information helps us improve the performance and functionality of our Website.
  Functionality Cookies: These cookies allow our Website to remember choices you make (such as your language preference) and provide enhanced features.
• Marketing/Targeting Cookies (if applicable): These cookies may be used to deliver content that is more relevant to you and your interests.
• Your Cookie Choices: You can manage your cookie preferences through your browser settings. Most web browsers allow you to control cookies, including deleting them and preventing them from being placed on your device. Please note that disabling certain cookies may affect the functionality of our Website.

8. Children’s Privacy

Our Website is not intended for children under the age of [Specify Age, e.g., 16]. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to remove such information from our systems.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Serenity Hospice Homes LLC

info@serenityhospicehomes.com

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the “Last Updated” date at the top of the policy. We encourage you to review this Privacy Policy periodically for any updates. Your continued use of our Website after the posting of changes constitutes your acceptance of the revised Privacy Policy.